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Market Like You Mean it
Finding and building your audience from the ground up is one of the most daunting challenges a marketer can face in the business landscape. At LARA, we have honed our approach to audience development, successfully cultivating demand-based communities of thousands for our clients. This involves a deep understanding of the target market, creating strategic lists and databases, and executing comprehensive outreach strategies across multiple platforms. Our focus on developing engaging messaging that aligns with brand identity ensures we connect meaningfully with the audience and inspire action. We prioritize ongoing analysis of audience behavior and key performance indicators after each campaign to enhance our methods and achieve superior outcomes.
The secret to great content is to give them something to care about and engage with. Peak their curiosity, tease them, and most of all make them feel like they’re an exclusive VIP getting a private invitation from a man in a black mask to a secret mansion party.
Defining Your Target: List and Lead Generation
The first step in any great plan is to define who it is we want to outreach to. After we establish the profiles of those we want to target, we use sophisticated technology platforms to source the best and most up-to-date lead lists for you. We can also work with multiple CRM’s including Salesforce and Hubspot, so leads are funneled directly into your sales pipeline.
Social Media Marketing
The art of social media is fast impact. Bold colors and themes, out of the box visuals, and stunning messaging all serve to brings likes, follows, and shares for your social media.
Email Marketing
When done correctly, email marketing is one of the most potent and direct ways to reach and build an audience. Great email marketing can through inbox clutter to get your message right out front loud and proud.
Video development
Creating a video is telling a story. It’s one of the interesting and unique ways you can engage a viewer with your brand. We can develop video for you from storyboarding to scripts, filming, editing, voice-over, and more.
Press and MEdia RElations
Design is good, but it’s nothing without great writing to back it up. We have experience as both professional editors and writers in the media and publishing world, so you can trust your copy & releases are in good hands.
