Creating Demand For The Arts

The NJCU Center For The Arts includes a 1,000 seat theatre, a recital hall, and two art galleries.  LARA has been working since earlier this year on audience growth, of which the first step became assembling a new creative strategy for show promotion.  By producing better, more catchier artwork we have been able to generate significantly more interest.  Combined with the new creative has been a new outreach strategy, including sourcing a new marketing database of 50,000+, as well as databases of media, podcasters, and influencers in the area interested in the arts, outreach for strategic partnerships with local and state government agencies, corporations, nonprofits, and more.