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Mastering the translation to virtual
Translating brands and experiences into the virtual world takes a finesse and knowledge that few have. It’s about so much more than just choosing a platform. It’s about timing, execution, engagement, flow, and creating a beatiful branded world. Luckily for us, we’ve been awarded alongside companies like Microsoft and The Atlantic for virtual events and content we’ve produced. The CDC even followed our virtual events during the worst days of covid-19 to keep their finger on the pulse of the mass gathering industry.
Producing successful virtual events and conferences is less about the platform and more about understanding human behavior, what people want to interact with, and the distraction factor that will have them veering away from your content and off to their phone/email/kids/etc. if you’re event doesn’t have enough impact or engagement.
Mission Critical Episodes
THE Mission Critical Series
During the worst days of the Covid-19 pandemic, while others were flocking to Zoom from their kitchen tables, we were busy strategizing with professinal network producers. The final product, The Mission Critical web series, would go on to win a Telly Award for best new virtual series, as well as 4x International-Best-in-Business Awards for being one of the best new business resources during the pandemic.
Custom Virtual Eco-Systems
The LARA “Superbooth”
One of our more unique virtual talents is the ability to create custom web-based virtual ecosystems. They’re sleek, futuristic, and completely custom branded and created. One of our proudest innovations is the LARA Superbooth – a fully interactive booth experience including embedded video chat, interactive product screens, pop up games, a resource library, sample ordering, and so much more.
The EVOLVE Platform
The EVOLVE demo is our signature creation and demonstrates that with a little bit of creativity the sky can be the limit in the virtual world. EVOLVE was built to be fully customizable to a clients needs and include a range of incredible features including a main stage, pitch theater, fully interactive exhibit hall, on-demand portal, virtual gift bag, activity hub, a cultural diversity exchange, and more.
MeetU
First impressions are most certaintly everything. With this piece we had to find a way to introduce the University to prospective students, while also creating an interactive portal with a live streamed open house, bite sized on-demand videos with extra information, links to all pertinent admissions and financial aid forms, and a breakout section where students could interact directly with key department heads.
Custom Registration Portal
Earlier this year we were approached by our friends over at American Guest to develop a custom registration portal for them. The portal had to look high end and professional, motivate people to register, clearly lay out key information, have a smart form using conditional logic, and have space for testimonials, advertising, or sponsor placement.